Strategy, Launch Design, Digital Asset Design & Creative Direction

Common Ground

Common Ground Co-working

Timeline: 2018 - 2019
Client: Common Ground Philippines
Industry: Real Estate / Co-working
Location: Manila, Philippines


Common Ground is a successful Malaysian co-working company, combining affordable office spaces for anyone with a specialization in clean, modern interior designs. Common Ground creates spaces that provide every level of business a workplace where they can proudly invite their clients to their office.


Bringing the successful Malaysian business model to the Philippines and introducing the brand to local freelancers and companies - changing minds to elevate the standard of the modern workplace and building a strong professional community.

Services Provided

  • Market Research 
  • Strategy Workshop 
  • Digital Marketing Strategy 
  • Conversion and Sales strategy
  • Digital Campaign Design 
  • Creative Direction 
  • Graphic Design 
  • Photography and Videography


Simply copying a strategy to another country is rarely a good idea. Our challenge was to preserve the values and culture while identifying the biggest problems faced by Filipino entrepreneurs and bundling the highest value solutions in modern co-working facilities. 


Starting in late 2018, we realized that many real estate companies simply weren’t on top of their game in terms of keyword ranks and digital marketing skills.  This led to frequently missed opportunities in focusing purely on digital marketing.


We completely focused the project budget on blog posts, community focus groups, and targeted ads to share the Common Ground vision and mission of providing highly advanced co-working spaces in Metro Manila and beyond.


After only two months, we were outranking bigger and more established local real estate companies on important keywords and Google ranks, thus raising  the web traffic in the first two quarters by more than 20 times! We simultaneously lowered the cost per lead by 84% and created 700% more impressions utilizing our funnel strategies.

Thank you.