Logo & Identity Design, Strategy and Consulting


The NEO Way

Timeline: 2020 - 2021
Client: NEO
Client: Industry: Commercial Real Estate
Location: Manila, Philippines


NEO is the 4th largest commercial real estate developer in BGC, Metro Manila’s latest and most modern CBD. With a special heart for green initiatives and communities, NEO is pioneer in creating modern workspaces.


With their name change, the NEO team decided to rebuild their brand, reflecting their unique value proposition and KPIs. The new brand needed to show the unique aspects of each of NEO’s seven buildings, while also representing the NEO organization and its tenants.

NEO lobby building brand developer identity design logo
- "...Their workflow was easy and efficient. The team addressed all our questions and requests made by us. Moreover, they met all of our deadlines and were great to work with..."

⭐⭐⭐⭐⭐ They really helped us to have a clear grasp and define our brand identity!
- Hannah Amper / Marketing Officer @NEO

Services Provided

  • Market Research 
  • Strategy Workshop 
  • Brand Strategy
  • Logo & Identity Design
  • Investment Decks
  • Corporate Assets
  • Digital Templates
  • Environmental Design
  • Identity Guidelines
Escalator brand poster green building property brand case NEO


Since all NEO buildings have earned accolades for quality built to the highest standards, the challenge was to highlight the features that make the NEO brand great and communicating this message so people understand this is NOT your ordinary commercial developer, but trying build real business communities that matter.


By exploring the top developers in the BGC Central Business District, it became clear that NEO’s message is to lead an innovative transformation in how work spaces are built and received in the marketplace. Our research included actual NEO tenants and decision makers to create proper strategies for each audiences.


We created a strategy that communicates the values and community activities NEO offers, encouraging agents and decisions makers to join the movement - providing a work environment that elevates all tenants quality of life.


The new NEO brand will launch soon, highlighting NEO as the developer with the most local and international green building certifications. The new brand builds on this reputation, representing the community and the environmental aspects in a clear and modern way.

NEO Property Management Website Real state design
Real estate brand book neo design logo
Sustainable green property brand identity showcase design assets
brand style guide brochure identity design NEO property by Gohan Concepts 2022
NEO eco bag design real estate brand asia green initiatives

A special THANK YOU to Mr. Raymond Rufino and his team to go through our process and rediscovering yourself!
We at Gohan love your passion, enthusiasm and mindfulness of the environment. #TheNeoWay

Read more about NEO and their vision:






Green Building Council

Green Building PH

Urban Land Institute

Sustainable News from NEO

Building owners now required to use renewable energy
NEO renews Cleanergy pact with AboitizPower
NEO Receives The World’s First EDGE Zero Carbon Certification

Thank You